Case Study: NUEI
Brief · idea · process.
01 · The brief
Create a minimal badge for NUEI, an urban real-estate brand. It needed to feel premium and metropolitan, embroider cleanly on apparel, and stamp onto documents at small sizes.
02 · The idea
A city skyline drawn as one continuous thin line, sealed inside a circle — a literal city block you can hold. The line weight never changes, so the towers, the ring, and the letterspaced “NUEI” below all read as a single drawn gesture. Gold on black gives it the quiet-luxury register that real-estate clients expect.
03 · Process & outcome
The skyline was abstracted from real tower silhouettes, then simplified until every notch survived at 24 pixels. The circle is deliberately broken where the tallest tower exits the frame — growth pushing past the boundary. Delivered in gold/black, black/white, and a one-color emboss version.