Case Study: oh!
Brief · idea · process.
01 · The brief
Design a mark for oh! — a brand built entirely around the feeling of surprise. The only rule: it had to be impossible to scroll past.
02 · The idea
The word becomes an object. “oh!” is constructed as isometric 3D blocks, stacked like toys, so the exclamation feels physical — something that just dropped onto the page. Electric green against a saturated yellow field is an intentionally loud, candy-coated collision; the soft reflection underneath grounds the blocks and sells the dimensionality.
03 · Process & outcome
The letterforms were built on an isometric grid first in flat vectors, then extruded with layered darker greens to fake depth without 3D software — keeping the file fully editable. Contrast was checked at thumbnail size to confirm the white tops of the letters carry the word even when the depth detail disappears.